I've removed all ads from W3Clove.com and started a pledgie campaign to ask for donations to help me pay the hosting fees.

I've also copyedited the site to tell what it really is, a personal project run by a single developer (instead of all those enterprisey plurals "our spider..."), and included a brief history about how the project was born at the Mendicant University.

With all this, I try to find a way to produce not only software, but also online services that are monetary and ethically sustainable. I prefer removing ads and ask users directly for donations, making them conscious about the costs that every web service has.